An Easy Start to Mail Order
July 21, 2008
Listing names of Big Mail Requestors, and sending out packages ofBig Mail is an easy way to get your start in the business ofselling by mail.
There are a number of mail operators pulling in an easy, extrathousand dollars a month, by what you’d hardly call work–doingnothing more than receiving money for advertising a list ofpeople’s names interested in receiving Big Mails, and sending outenvelopes stuffed to overflowing with Big Mail.
Regardless of where you live, your age, teenager or seniorcitizen, man or woman, there is no reason you can’t do thesame—pull in an extra thousand dollars a month, with the sameidea.
Getting started is NOT as easy as turning on a water tap, butthen your initial investment will amount to practicallynothing—And the requirements upon your time shouldn’t amount tomore than a few hours a week.
First, let’s define the market—Who wants Big Mails, and whythey want it…Big Mails are wanted or should be wanted by justabout every person in business, especially those involved inselling product via the mails, in order to keep himself abreastof who is doing what, how they’re doing it, the new offers beingmade and the newcomers to the business. The reasoning is becauseof the time and postage saved by automatically receiving all ofthis information, as opposed to writing and mailing letters toeach individual offer you see that arouses your interest, not tomention the time saved searching thru all the differentpublications to discover these things. Some people–the dreamersand the lonely–like to receive Big Mails simply for the sake ofhaving mail delivered to them every day. There’s no sure way ofdetermining which of your Big Mail Requestors these peopleare–so you just forget about it, and send your Big Mails toeverybody on your list. Besides, the actual number of people inthis category are fewer than you might suspect.
Now, let’s define what’s inside a Big Mail Package you or yourbuyers–Big Mail Requestors–will be receiving in themail—Generally, you’ll find a least one, but usually severalpublications: ad sheets, tabloid mail order newspapers, and anoccasional newsletter. The rest is almost always a collection ofvarious product advertising circulars. At least two of thesecirculars will be from the person sending the package to you inthe first place.
Many, if not most of the beginners in this business, first gettheir name listed as a Big Mail Requestor, on as many Big MailsWanted list as possible. They then Save the mail they receive andonce a week, every other week, or once a month, they stuff theiraccumulated Big Mail into individual envelopes and send it to thenames on their list of people who have paid to be listed as BigMail Requestors.
Don’t forget—All Big Mail suppliers always include a least acouple of two-sided circulars of their own. These are usuallyCommission Circulars–product advertising circulars, sometimesprovided by a prime source or distributor with a blank space onthe reply coupon for the dealer doing the mailing to rubber stamphis business name and address. More often than not, thedistributor furnishes the dealer with “camera ready” copies ofcirculars to use. The dealer takes these circularss to a quickprint shop, and has several thousand copies made up with hisbusiness name and address imprinted on each circular.
Everytime you send out a package of Big Mail, always include twoadvertising circulars of your own–circulars that may interestthe recipient and cause him or her to send to you for the productor service offered.
These can be commission–dropship–products that you havedevised, produced and are selling.
Incidentally, the best way to go with commission circulars is toask for or get a camera-ready copy of the original, and have alarge quantity of them printed locally with your name in place ofthe supplier. This will save you hours of very boring workentailed in rubber stamping your name on several thousandcirculars. If for whatever reason it’s too expensive to get yourcirculars printed locally, then check around for a printer whodoes business by mail, and will make your circulars for you withyour name and address on the ordering coupon. Also it will almostalways pay for you to have the printer fold your circulars foryou before he ships them to you, he can do it all in about anhour, while it could take you a couple of days to a week orlonger to fold 5,000 circulars yourself.
You can include as many product circulars in your package of BigMail as you want, but..It’s been proven time and time again thatthree very good–outstanding–circulars related to the same idea,bring back more responses than envelope overflowing withcirculars. What I’m saying is that a circular inviting the recipient to send for Book #317, ” How To Make Money Writing &Selling Simple Information”, plus a circular on Book #365″$50,000 a Year from Mail Order Ads”,will pull far more inquiresthan 10 or 12 different circulars inviting the recipient to sendfor a mixture of related items.
The reason is quite simple—After about 3 circulars you begin tooverwhelm the recipient with opportunities. In reality, he’d likeall of the books you’re offering but he only wants to spend somuch and therefore he’s faced with a decision of which ones tosend for—and more often than not, he ends up not sending forany of them.
Including as mini-catalog listing of your offerings is quitedifferent, and generally acceptable to most people receiving bigmail packages, or product advertising in the mail. Generally,this is regarded as not so much loose paper and something theycan hang on to for a while and maybe order from, much the same asthey order from Wards or Sears Catalog.
When you’ve got your name listed on a number of lists as Big MailRequestor, ad after you’ve got a steady supply of this kind ofmail coming to you, start placing ads of your own in some largercirculation ad sheets and other mail order publications as a BigMail Supplier. For ideas on ads to use, glance thru any mailorder publication and come up with one you think will bring themost replies.
Now you’re on your way with the basic plan and “know-how” for afast start as a Big Mail Supplier.
In order to expand your big mail operations into a realmoney-making business, compile a list of magazines, newsletters,mail order tabloids and ad sheets.Then draft a letter to thesepublishers, advising them that you supply them with severalhundred prospective subscribers each month. Explain that yourprospects come from responses to national advertising, which yourun at no cost to them, the publishers…Go on to explain thatyour national advertising offers Free Trail Subscriptions to thenation’s leading money-making publications, and that you feelyour list will be incomplete without his publication…
Sweeten the pot further by detailing how you’ll be sending thenames and addresses of these fresh prospects on peel ‘n sticklabels—that these mailing lists will belong to him onreceipt—and that you encourage him to copy them for follow upmailings…
You charge each of these publishers $100 a year for this service,and even when you have 100-150 signed, keep looking for andattempting to sign more publishers. Don’t ever stop solicitingpublishers, and go after the biggest as well as the very smallestof them…
With a number of accounts signed and paid, you place an ad suchas the following, in several national publications:
FILL YOU MAILBOX WITH OPPORTUNITY! World’s leading Money Makingpublications! Free trail subscriptions! $2 for processing to (your name and address).
When the responses to your ads come in, type the names andaddresses onto “master” sheets or put them into your computersystem as respondents to your advertising. Sometime around the15th of each month, copy your masters onto the number of customersheets of labels you need, and send them out. You bank the moneyfrom your advertising respondents.
One hundred publishers time $100 each means $10,000 per year… A minim of 200 Respondents to your advertising each month meansanother $4,800 per year…And then, by contracting with areputable list broker to handle the rental ofthe “Hot” names you accumulate each month, you should be able todouble or triple these figures…And $30,000 income your firstyear in the Big Mail business is nothing to “cry about” at all!!!
Meanwhile you’ve got all these new prospects, to whom you cansend your own sales materials…You can also expand your servicesand become a subscription agency, a publications distributor, oreven a mail order publications Advertising Agency…
You could compile, publish and sell directories of newsletters,tabloids and ad sheets…Directories of Mail OrderAssociations…Mailing lists of people wanting Big Mails…ormailing lists of people want Commission Circulars.
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