Herb Filled Pillows Make Over a Million Dollars
May 15, 2007
Lauren Rosenstadt was a single mom working at a herbcompany in Bethesda, Maryland. A herb (pronounced “erb”) isa plant that has medicinal, savory, or aromic qualities. Oneday while at lunch with a friend whose daughter sufferedfrom insomnia, Lauren thought, “If I could fill a pillowwith herbs, that would be soothing and help my friend’sdaughter sleep.”
A few days later, Sydney Greensheep, a pillow shaped likea sheep and filled with dried herbs, was completed. Laurengave Sydney to her friend to try with her daughter. Thenext morning her friend reported, “It’s unbelievable, sheslept like a baby!”
Insomnia is epidemic in our fast-pased American lifestyle.40-50% of Americans complain of occasional bouts withinsomnia. 10-15 percent of the US population suffers fromchronic insomnia. Every year, as many as 10 millionAmericans seek a physician’s help for sleep disorders. Asmany as 10,000 automobile accident deaths each year are theresult of someone falling asleep at the wheel.
Lauren showed Sydney to her boss, who was impressed enoughto provide her with space in the company’s booth at a tradeshow. Many trade show visitors liked the herb stuffedpillow idea, and by the end of the show, Lauren had ordersfor over 100 pillows.
Lauren hired a seamstress to sew the sheep-shaped pillows.Then, she stuffed them herself. The trade show buyers putthe pillows on display in their shops, and within days theyall sold for between $18.00 and $22.00 each.
Encouraged by these results, Lauren sent samples todepartment stores and specialty shops. Orders startedrolling in. To sew the pillows, she enlisted small homebusiness sewers. It was hard work to deliver bolts offabric and 40 pound bags of filling to their homes. Withinthe first year, she grossed over half a million dollars.
Now, Lauren’s Herbal Animals can be found in over 750 bodycare, gift and natural living shops worldwide. Lauren’scompany employs 13 people and has revenue of over a milliondollars a year.
It’s interesting to note that Lauren Rosenstadt didn’tstart out as a hobby seamstress or craft person. She was aperson who used her insight to help a friend confort herdaughter. After recognizing an opportunity, Lauren didn’tlet up. She did the thinking and the work necessary toachieve success.
Visit Lauren’s website www.herbal-animals.com
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