7 Lean Marketing Laws For The Inspired Entrepreneur
October 30, 2007
The following laws will provide guidance on how to act,think and work in a lean way. You can apply these laws toall areas of your life, work and business to get biggerresults from the time you invest.
1. Multiple RewardsAim to be rewarded multiple times for a single effort. Moneycan be recovered but time cannot. Time gets spent. You can’tput it in a bank and you can’t earn more of it. Whereverpossible, you should look for ways to get paid/rewardedmultiple times for each hour you invest. You will neverbe truly independent if your income comes from your owntime and labour so package your knowledge as a product.Once you have aproduct you can sell your packagedtime again and again.
2. Mistakes Are GiftsMistakes are nothing more than “Learning Opportunities”. The best way to learn more and grow more is to make moremistakes. Mistakes are unavoidable when you’re learning soadopt a ready, fire, aim approach to decisions and learn asyou take action. If it doesn’t work you can easily makeanotherdecision to put things right again.
3. Know When To StopBe prepared to stop what you’re doing. Take stock and trysomething different. Don’t let pride, fear of ridicule orego get in the way of good judgement. When a mission isover, learn from it and move on.
4. Use Your LeversDo the little things that make the biggest difference.Aim for maximum impact with minimum effort. Focus will helpbut there are other forms of leverage too. Here are justtwo.
OPT - Other People’s Time. Don’t be afraid to ask for help.You don’t have to do it all yourself. Use your network. Askand you shall receive. Give and you shall get.
Recycle - Learn to recognise value in everything you do.Turn your ezine into a book and sell it. Write your wordsof wisdom down and share them.
5. Don’t Be Busy - Be EffectiveDon’t waste your hours simply being “busy”. Being busy doesnot cause you to be wealthy. So don’t be busy - beeffective.Remember the 80:20 rule. Typically 20 per cent of the thingsyou do will be responsible for 80 per cent of the resultsyou get. So focus on the 20 per cent that gets the result. 6. Always Look For The Easy RouteIf there’s an easy way to do something and a hard way - takethe easy way first. I call this “inspired laziness”
7. Measure Progress By What You ReapThe only truth is the result. Doing lots of things is notthe same as achieving lots of things. Measure progress byyour outcomes not your inputs.
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